|Nominate any NACCU institutional member for the NACCU Best Marketing Campaign Award! |
You will need to include a Word doc or PDF that includes the following information. Please prepare the document for upload before beginning this form.
Nominees will submit a written document describing how the institution integrated a variety of marketing initiatives to enhance their campus card’s visibility and value on campus. Images and examples are encouraged with a maximum of five pages per submission. Submissions should be in .pdf (preferred) or .doc format.
Overall Marketing Strategy/Plan: What were your objectives, and how were the tools you used linked to those objectives? (Explain what you did and why you did it.) This section is worth 40 points.
Creativity: Attach pictures, documents or screenshots of the materials used in the campaign. This section is worth 25 points.
Measurable Results: Include statistics, charts or any documentation that illustrates the results of the marketing efforts. This section is worth 25 points.
Lessons learned: What worked well, and what could you improve upon next time? This section is worth 10 points.