Nominate any NACCU institutional member for the NACCU Best Marketing Campaign Award! You will need to include a Word doc or PDF that includes the following information. Please prepare the document for upload before beginning this form. Nominees will submit a written document describing how the institution integrated a variety of marketing initiatives to enhance their campus card’s visibility and value on campus. Images and examples are encouraged with a maximum of five pages per submission. Submissions should be in .pdf (preferred) or .doc format. -
Overall Marketing Strategy/Plan: What were your objectives, and how were the tools you used linked to those objectives? (Explain what you did and why you did it.) This section is worth 40 points. -
Creativity: Attach pictures, documents or screenshots of the materials used in the campaign. This section is worth 25 points. -
Measurable Results: Include statistics, charts or any documentation that illustrates the results of the marketing efforts. This section is worth 25 points. -
Lessons learned: What worked well, and what could you improve upon next time? This section is worth 10 points.
Nominee Information |